Sport England Celebrating a Landmark Year
2015 has been quite a year
From an episode of Coronation Street with a difference to remarkable stories of talented athletes striving to achieve their dream, 2015 has been quite a year.
On 12 January, midway through the ITV soap, the This Girl Can advert made its nationwide premiere.
Celebrating and empowering active women everywhere, the campaign uses hard-hitting lines like "I kick balls, deal with it" to give women the confidence to get active without fear of judgement.
It’s the first campaign of its kind to feature women who sweat and jiggle as they exercise.
As we enter a new year, work on the next phase of the campaign is at full speed, with scores of plans in the pipeline.
Lifeline to talented athletes
November saw the launch of Backing the Best, a ground-breaking scheme supporting talented young athletes.
It’s aimed at helping people like teenager Emily Harris, a para-triathlete whose hopes of competing at Rio 2016 have been made possible because of the financial "sacrifice" made by her family.
Backing the Best is committing £5.5million of National Lottery funding over four years to give youngsters in financial hardship the chance to realise their sporting dreams.
Geared at tackling inactivity, our Get Healthy, Get Active funding of £5.4million was awarded to 16 schemes in May.
The funded projects are aimed at people including over-65s, those with type 2 diabetes and people with drug and alcohol problems, and ties in with sport’s role in preventing, treating and managing long-term conditions.
As we enter 2016 and begin work on our new strategy, we’re looking forward to an active, healthier nation. Merry Christmas and a happy New Year from everyone at Sport England.
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