Women's Sport and Fitness Foundation Campaign
(WSFF) is launching a new campaign, ‘Say Yes to Success
Women’s Sport and Fitness Foundation -
WSFF launches campaign to improve pitiful levels of commercial investment and media profile in women’s sport [Say Yes to Success] - Campaign launched after Women’s Sport and Fitness Foundation research shows that the success of women’s sports on the pitch isn’t being matched by progress off it - Women’s sport has accounted for just 0.4% of the value of reported sponsorship deals in sport since September 2011 - Women’s sport makes up only 7% of total sports coverage in the media.
On the eve of International Women’s Day, the Women’s Sport and Fitness Foundation (WSFF) is launching a new campaign, ‘Say Yes to Success’ aiming to secure increases in both commercial investment for, and media coverage of, women’s sport. Despite great progress in the development of commercial partnerships in women’s cycling, football, netball and rowing, the shocking fact revealed by WSFF’s report ‘Women’s Sport: Say Yes to Success’ is that since September 2011, women’s sport has accounted for a pitiful 0.4% of the total value of reported UK sponsorship deals in sport............................................
View the full news item